Hatter
Hatter is an experimental clothing store aimed at the LGBTQIAPN+ community. The brand's goal is to dress and support the personal development of its customers. Hatter comes with a purpose to deliver a message that no matter where you are, no matter what people might think of you, you should be free to be yourself. Don't try to fit into the wrong places; being yourself is your greatest achievement.
Just make it happen!
Inspired by the universe of "Alice in Wonderland," the visual identity originates from that world. The story begins with Alice feeling out of place until she finds a location where her essence makes sense. Just like Alice, Hatter is a space where you can find yourself and be who you are, without fear.
Year — 2023
Project — Branding, Naming and Visual identity
Brand, Motion and Illustration — Paulo Rogerio
